Performance Marketing Manager
Cuatro Labs Pvt. Ltd. is looking for a Performance Marketing Manager to lead paid acquisition and drive measurable business growth. The role will be responsible for Meta Ads, Google Ads, lead generation, customer acquisition, campaign optimization, and scaling. The ideal candidate should have 3–6 years of hands-on performance marketing experience, strong analytical skills, and experience managing ₹3L+ monthly ad budgets. They should be comfortable optimizing CPL, CAC, CPA, CTR, conversion rates, ROAS, and ROI, while working closely with creative, content, sales, and business teams.
About the role
We are looking for a data-driven performance marketer to own customer acquisition end to end and drive the full customer lifecycle, from first click to repeat booking.
Responsibilities
- Performance Marketing role typically involves:
- Campaign Management: Plan, launch, and manage paid campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other platforms.
- Budget Management: Allocate and optimize advertising budgets to maximize ROI/ROAS.
- Audience Targeting: Define and refine target audiences using demographics, interests, behaviors, keywords, and remarketing.
- Performance Optimization: Monitor CPC, CPM, CTR, CPA, CPL, conversion rate, ROAS, and other KPIs and optimize campaigns accordingly.
- Lead/Conversion Generation: Drive qualified leads, sales, app installs, registrations, or other business conversions.
- Keyword & Competitor Research: Conduct keyword research and analyze competitors to identify growth opportunities.
- A/B Testing: Test creatives, ad copy, landing pages, audiences, bidding strategies, and campaign structures.
- Tracking & Analytics: Set up and monitor conversion tracking using tools such as Google Analytics, Google Tag Manager, pixels, and CRM integrations.
- Creative Coordination: Work with designers and content teams to develop high-performing ad creatives and messaging.
- Landing Page Optimization: Identify opportunities to improve landing-page experience and conversion rates.
- Reporting: Prepare regular performance reports and communicate insights, trends, and recommendations to stakeholders.
- Data Analysis: Analyze campaign and customer data to identify what is driving profitable growth.
- Agency/Vendor Management: Coordinate with external agencies, publishers, influencers, or technology partners when applicable.
- Experimentation & Growth: Continuously test new channels, formats, audiences, and strategies to scale acquisition efficiently.
Requirements
- 2
Contacts
- Phone: 6359905036
- Email: hr@cuatrolabs.com